Irsah in Designs
Small business owners who are looking to start off their SEO campaigns, has lots of options available to them. But still, the dilemma is still there, either you go for a full service option or just pay a consultant to do the services. You can also use the black hat or white hat or maybe just manage your site's SEO on your own time and pace. At the end of the day, these options has its plus and minus-es for small business owners in considering before making that big step.
The Positive Side
In the internet, there are no shortage of information for site and small business owners looking at self developed SEO strategies. So, the best idea, start at least by master-ing a litlle search engine SEO guidelines provided for FREE both by Google or Bing (preferably Google since theh many FREE add-ons provided). They have a tonnes of information for site owners for them to take full opportunity and simple enough to learn its basic curves. Find out the do's and don't acceptable according to the search engines webmasters and try to follow the basic guidelines provided.
There are probably hundreds of on-demand webinars and live support you can extract information and download, and some of them are printable too. Many of these SEO industry players and companies have plenty of information through articles and write-ups. You can also find SEO driven workshops and short trainning programmes for FREE, either locally or overseas. Just find the the right time to gather the information required to start off your SEO campaign
The Negative Side
The road to SEO success is winding, but by the right way by no means short, nor is it easy. The big difference is between reading how to start something and implementing the knowledge properly and effectively. Nowadays, many site owners run afoul from the search engines just because they did not realizing they are doing something wrong. Normally in each cases, their site loses traffic and slipping in the SERPs and they don't know why or how to fix it. You can learn just about everything you need to know about SEO yourself, but in another hand certain skills only come through experience.
With plenty of information out there about SEO's, it's also very easy to get mixed ideas and messages. You'll probably get drowned by various SEO techniques which you are totally clueless. One blog says you can do this and another article says you do something else, so which advice you will take and follow through? Dilemma driven by different perspectives.
In my opinion, I think the only option for a small business owner should head clear of, by working with experienced and well trained SEO consultants and individuals. There are plenty out there, but at the same time only a handful can be reached. I rather see small business owners take some time, a year or so, to learn the SEO basics curves for themselves and then slowly upgrade by working with SEO individuals, when the time comes, hire them for a full service. Working with these professionals will actually provided you options in bringing your business to the next level