Irsah in Designs

Utilise Bounce Rate To Boost Your Small Business Strategy

Friends and clients asks us what is actually - bounce rate, They have been reading all around the internet, and still can't even figure it out. For sure, it's not the last bad pay cheque you received from your customer or client. Bounce Rate is a webmaster term in getting efficiency factors for visitors on your small business website or blog.

Thanks to Vanessa, from Ezine Articles, she made it very easy for people like you  and me, to really undestand and have a clear view, what is the term "bounce rate" is all about, why it happen and how to improve in keeping it relevant with your website or blog-site visitors.

As explained by Ezine Editorial Guru, a bounce occurs when a user visits a website and exits the page from which they came from. And that person did not move to another page during his/her visit.

A bounce rate is calculated in percentages, which means, when a site has a higher percent of a bounce rate, visitors view the site without reading other pages. However, for a lower bounce rate means, users stay on the site and navigated through other relevant pages normally due to their intersets.


Why keep track of bounce rate?

Keeping track of a site bounce rate is one of the easiest ways to determine which website/blog pages you've created is "working" for you. But that does not mean, a higher bounce rate for your site is a failure! It is sometimes due to the nature of your website or blog itself.

In the web world today, as explained by Venessa, there are 2 types of websites in providing resources and informations. One would be referential-driven websites and the other is content-driven websites. Both of these websites tupe has their own advantages.

Referential-driven page (website) - A site which presents information solely for the purpose of providing an authoritative and unbiased resource. Basic criterias would be:-

  1. Often static pages

  2. Reference materials for users

  3. Normally has higher bounce rates due to visitors nature, comes and go through the same page.

Content-driven websites - A site which has constant fresh and updated relevant information materials.

  1. Examples would be directories, blogs, and news pages.

  2. Normally a higher bounce rate of these type of websites may be an indicator of poor quality and non relevant contents for visitors.

  3. Sometimes indicates poor on-page navigation errors and issues.


What type of website is best for small business owners?

If you are doing business and providing contents for your visitors on your feature products and services, it is best to produce low bounce rate websites/pages. In general, it is normally below 50%. So you would probably focus on keeping your visitors to spend time reading through your pages and providing usefull informations.

By providing more relevant contents towards your small business products or services, it will most likely welcome potential customers/clients. Especially providing contents which is mostly refering to your small business industry. Future customer/clients will get an idea of what's your business capabilities would be. Then you will eventually build that trust accordingly.

There are a few strategies which you could do in providing quality pages for your website/blog. Here are some of the techniques which will set you up easily:

  • Update your website/blog with quality information and relevant consistently

  • Try creative options which could attract your readers/visitors

  • Be interactive by using online tools feedbacks and support systems.

  • Create reasons why your visitors can stick around. (quizes, games, online surveys)

  • Check your link building efforts.

  • Drive your visitors to your websites with relevant quality articles and the social media


What tools should I use to calculate my Bounce Rate?

Google Analytics is the best option and it's free too! You can track easily your website's performance eg. pageviews, visitors, visitors duration and even the bounce rate percentages at certain given time frame. By doing this, you can compare, pages which is performing well with visitors and also as basic reference in knowing some of these simple quiries:-

  • The quality of articles for your site.

  • Issues with your website/blog navigations

  • Which keyword is working for your website/blog.

  • Where to strategically locate your ads.

  • The ideal length of an article for a page.

Don't jump yet. If you have a very high bounce rate percentage from your visitors. Especially if your website/blog analytics indicate that visitors are staying in your website/blog pages within the 2 minutes time frame. This could be a good indicator that the visitor found what he/she was looking for, read the articles, maybe commented and leave.

But if you dedicate your website or blog as a content driven site, a higher bounce rate with visitors page duration below the 1 minute mark - then improvemnet is needed.

We totaly aggree with what the editorial manager suggested. By understanding the dynamics and performance of your website is actually a key to your contents and website/blog success, for your small business point of view. It is also another way to provide you necessary measures in targeting your website audience by providing contents which is more relevant.

Simple procedures like this may help out your website or blog to be more productive with search engines, especially Google.

Reference: Ezine Articles

Written By : Team Irsah.